Opportunity and Threat of Airasia free essay sample

Huge Market Potential In a country of a billion people, the Indonesian aviation industry is puny. Indonesia have 12 million people who travel by air every year against 3 million passengers who fly everyday in the US, even though its population is one-fourth that of Indonesia. Even if we assumed that only one-fourth of that large middle-class could afford and would be willing to travel by air, it would call for at least a 5-6-fold increase in capacity. This points to a huge opportunity for AirAsia and the aviation industry in general. However, this large market is recognized by all and is the reason why new players are waiting to enter the Industry to exploit this potential. It is pertinent to note that the number of air travelers in Indonesia has grown during the last there of 2005-08 as compared to the same period last year, as per estimates of Amadeus Worldwide. We will write a custom essay sample on Opportunity and Threat of Airasia or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Product differentiation – At present, AirAsia differentiates its no frills product by offering less features at substantially low fares. However, this strategy will become generic with the entry of low cost carriers waiting in the wings. At that stage, low cost competition will each need to try and â€Å"be different†. Limited product differentiation is an opportunity, but mustbe approached with extreme caution. This has happened in the West and by trying to differentiate; some low-cost airlines also losetheir bearing and begin adding frills like assigned seating, hot meals and in-flight entertainment to attract some of the more comfort-seeking customers. But that leaves themexposed to being undercut by a new competitor who focuses exclusively on price. Anything(like frills) that adds costs and reduces price competitiveness is a bad trade-off. gt;gt; THREAT *Skiller competition *– The Asia Region skies are witnessing a bloody battle for market shares. A much anticipated fare war has broken out across Asia Region skies. AirAsia is still a gowing airline company, but a medium-big player in the Asia Region skies. They are vulnerable to price cuts by large-existing players with deep pockets. Aviation expert s are betting could start a debilitating price war to push the fledgling no frills airlines off the tarmac permanently. Oil price fluctuations – Oil price hikes spare no airline. Aviation turbine fuel (ATF) cost andother operational costs (all government controlled) are the same for all airlines, whether it is alow cost airline or not. This adds significantly to costs of carriers like AirAsia, especially since fuel costs as a percentage of total costs are higher at 26% for low cost airlines, compared to 20% for full service airlines. Overcapacity – Aircraft manufacturers continue to build and deliver new aircraft, adding new capacity. In off peak periods and on certain routes, this leads to overcapacity problems. Overcapacity fuels an imminent price war in the hope of filling empty seats. Worldwide, overcapacity pressures have at times lowered ticket prices to unreasonable levels, erodingbottom lines and acting as a threat. Diminishing yields per passenger Overall, industry-wide demand for air travel in Asia Region has increased, but fares (average per flight) have not. Although more passengers are flying, they are paying less to do so. Not only are full service airlines collecting less fare revenue from the passengers they fly, they are also flying fewer passengers than they used to. Low-cost airlines are flying more passengers at lower prices. Controlling costs and maintaining cost differentiation is absolutely critical to overcome this threat. Open skies policy – The opening up Asia Region skies to foreign carriers is being debated at great length by the Regional Government. Should this happen, there will be an influx of global players in the Regional market. Their long years of experience in markets abroad and financial strength will be a threat to AirAsia. Poor Airport Infrastructure – Airlines like AirAsia can buy more airplanes and put them in the air. But how do they take the aircraft and people through the terminals? There are notenough gates, not enough counter space, not enough parking bays. Lack of secondary airport infrastructure In Europe as well as the US, low-cost airlineshave one more way to shave off costs but one that is a source of cost advantage unavailableto AirAsia or its followers for some time to come. Abroad, low cost airlines avoid flying into mainland airports and, therefore, dont incur high parking and landing fees.

Sample Essay For Personal Goals

Sample Essay For Personal GoalsWriting a sample essay for personal goals can be challenging, especially if you don't know what to write about. You should also think about what to include in your essay. You must also think about who will read your essay.The key to writing a sample essay for personal goals is to find the information that you need to express your motivation, desires, and goals. Think about your life so far and try to come up with ideas about how you are doing in life. If you don't have much to say, you can find information in the newspaper, the internet, or even books on what others have to say about your life.A sample essay for personal goals will contain many sections. First, there will be a section for writing about yourself. It should start out by listing down all of the positive aspects of your life. Write down all of the times that you feel like a winner.Write down your thoughts on the worst thing that could happen to you. For example, do you think that someone is going to steal from you? Are you going to get sick, injured, or pass away? If you get sick, injured, or pass away, you must list how you think these things will affect your life.Next, you will write down sections of your life where you feel successful. In this section, you can list out what you have achieved, and list out what you want to achieve in your life. If you feel that you have a lot to accomplish, you might write about your dreams. What are your goals for this year? If you are an athlete, list out your favorite sports teams.Finally, you can write about previous work that you have done. How did you feel when you did your best? What did you think about your work? This information can be found online, or in books. If you don't find anything on the internet, you can ask a close friend or family member.Writing a sample essay for personal goals is simple. Once you have started the essay, it doesn't take long to finish. So, start writing your essay today!

Free Essays on Public Or Private

In today’s society, education is a necessity for anyone wanting to earn a decent living. Without a high school diploma, and more recently a college degree, a person will probably never be financially independent enough to enjoy most of life’s comforts. High school is a very important time in a student’s life. It is the time when a young person begins to think independently. It is also a time when teens are very impressionable and face tons of peer pressure. That is why the environment in which a young person attends high school plays a major role in who that person will develop into. Many parents are now choosing to send their children to private schools, as opposed to public schools, with the idea that their children will receive a better education and also have a greater chance of becoming successful. These ideas, however, are not always accurate. The following paper discusses the positive and negative attributes of public and private schools and include s my personal experience with a private parochial school. Public education has many perks to it. The greatest is probably the access to government funds. Some, if not most, public schools have state of the art computer labs, updated and renovated facilities, brand new uniforms for the athletic teams, and much more. Academically, public schools offer more classes and educational opportunities than private schools (with the exception of the upper class elite academies), largely in part to the financial resources available to them. It is believed that sending one’s child to a private school will insure that they receive a better education, which in turn will result in higher test scores on the ACT and SAT. This is not a true statement, however. Statistics have proven that the average scores of public high school students are higher than those of high school students attending private schools. Despite the numerous advantages of public schools, there are disa... Free Essays on Public Or Private Free Essays on Public Or Private In today’s society, education is a necessity for anyone wanting to earn a decent living. Without a high school diploma, and more recently a college degree, a person will probably never be financially independent enough to enjoy most of life’s comforts. High school is a very important time in a student’s life. It is the time when a young person begins to think independently. It is also a time when teens are very impressionable and face tons of peer pressure. That is why the environment in which a young person attends high school plays a major role in who that person will develop into. Many parents are now choosing to send their children to private schools, as opposed to public schools, with the idea that their children will receive a better education and also have a greater chance of becoming successful. These ideas, however, are not always accurate. The following paper discusses the positive and negative attributes of public and private schools and include s my personal experience with a private parochial school. Public education has many perks to it. The greatest is probably the access to government funds. Some, if not most, public schools have state of the art computer labs, updated and renovated facilities, brand new uniforms for the athletic teams, and much more. Academically, public schools offer more classes and educational opportunities than private schools (with the exception of the upper class elite academies), largely in part to the financial resources available to them. It is believed that sending one’s child to a private school will insure that they receive a better education, which in turn will result in higher test scores on the ACT and SAT. This is not a true statement, however. Statistics have proven that the average scores of public high school students are higher than those of high school students attending private schools. Despite the numerous advantages of public schools, there are disa...

Eassy Rewrite Essay Example | Topics and Well Written Essays - 500 words

Eassy Rewrite - Essay Example (Plutarch 28) This account is based on what was told to Plutarch’s own grandfather, which no doubt shaped Plutarch’s own view of Cleopatra. That Plutarch was not as impressed as Antony is obvious from his use of words like â€Å"squandered† and â€Å"incredible extravagance.† (Plutarch 28) Cleopatra’s fame, at least in the Western intellectual tradition, owes to a great extent her encounter with the Romans, and in particular Mark Antony amongst other leaders. This also means that the Roman perspective on Cleopatra and Egypt is shaped as much by these interactions, dealings and visits than other aspects of her rule and kingdom. This fame, however, was coloured by the Romans’ view of her as someone who led great men like Antony astray. She successfully captivated the attention of Antony as with Caesar earlier, but in Rome, for all her hospitality, she became â€Å"the victim of a vicious propaganda campaign† ( §1.3). At the heart of this unfortunate circumstance for Cleopatra was Octavian’s envy for and conflict with Antony. Thus, there are two opposing perspectives on Cleopatra. One is the affectionate perspective as indulged in by Antony, and the other is the negative picture portrayed by Octavian and much of the rest of Rome. In the end, the defeat of the former at the decisive battle of Actium allowed history to be largely swayed by viewing Egypt as an enemy of Rome, and Cleopatra as a seductress, enemy and loser. This negative characterisation of Cleopatra and Egypt were present in Octavian’s speech delivered before the battle. He gave the impression to his army that Egypt’s way of life was decadent, and that Antony had been â€Å"enslaved by [Cleopatra]†. (Cocceianus 54) Although Cleopatra’s effect Antony caused a deep impression and led him to develop close attachment, the wider and more lasting Roman view as promoted by Octavian and Plutarch, was one of

Olay in the United Arab Emirates Essay Example | Topics and Well Written Essays - 1250 words

Olay in the United Arab Emirates - Essay Example They successfully entered the international markets but later sold their company to Richard Merell Inc who expanded the skin care products (Patrick, 2012). With increased marketing and advertising, the company drastically increased their sales volume. Procter & Gamble bought the company in 1985 and diversified a range of skin care products line up (Patrick, 2012). They unified the brand name to Olay worldwide, except in Germany and Italy where it is branded under the name Olaz. The Olay brand markets a wide range of products and is highly successful all over the world. The Marketing Environment This refers to all factors and forces that determine a company’s ability to interact and develop mutually beneficial relationships with their customers (Lancaster, 2012). The factors may be internal whereby the company can be able to control these factors to its advantage and external where the company has no control over these forces (Lancaster, 2012). The United Arab Emirates offers a superb marketing environment to foreign and local businesses because of few legal hurdles (alClick Advertising Network, 2009). The Micro Environment To be a leader in skin care products, Procter & Gamble Olay’s has developed and maintained a good micro marketing environment enabling it to serve women and men from all over the world. ... The company brand offers an extensive product line including facial moisturizers, body lotions, beauty bars, toners, facial cleansers, UV products combined with specialty products and formulations that caters for the needs of a majority of women all over the world (Patrick, 2012). These products have the high quality standards and are reasonably low priced for their quality (Fitness health, 2012). The company has received numerous awards on quality, innovation and advertisements making it a leader in the skin care category (Arabian Gazette, 2012; Olay, 2012). Pricing Policy Olay products are reasonably low priced for quality and are affordable to most people, facilitating noble sales volume all year round. The company offers numerous discounts and benefits when customers purchase products from online stores; making their products easily affordable to most consumers. Place Procter and Gamble has expanded all over the world with numerous distribution channels and outlets. It has partne red with the online drugstore.com. The company offers free shipping for some of its stuff in the US (Fitness health, 2012). By offering their customers convenient point of purchases, they make their products move faster. Promotion of Sales The company promotes the sales of its skin care products through strategic advertisement and astute marketing, which has enabled the brand to become the most popular skin and beauty product brand all over the world. The company invests in television marketing, internet marketing and has various coupons, cash back reward systems, and various rotating promotions that help market its brands (Olay, 2012). Employees and Staff The firm hires highly competent and skilled staff in all its sections dedicated to the provision of the highest product and

Criminal Law Assignment Example | Topics and Well Written Essays - 1000 words

Criminal Law - Assignment Example The guilty act/omission of the defendant must be the factual and legal cause of the death. To establish factual causation, the court in White1 established the ‘but for’ test: but for the defendant’s act, would the victim have suffered harm? If the answer is negative, factual causation is established. Legal causation requires that the death be attributable to a culpable act. However, the culpable act does not have to be the only cause. In Benge2, it was held that it is sufficient if it was more than minimal. However, some contributing acts may excuse the defendant from liability. If subsequent acts occur to break the chain of causation, the accused is not liable in law. Nevertheless, regardless of such intervening acts, where the acts of the accused remain the substantial and operative factors of the death, the defendant is not excused from culpability. This was established in the case of Smith3. Actus reus must be accompanied by mens rea. For the crime of murder, it must be proved that the accused had ‘malice aforethought’.4 That is, the accused had the intention to cause the unlawful death. Section 18 of the Offences Against the Person 1861 requires that the accused wounded or caused grievous bodily harm with intent to do some grievous bodily harm. In Mohan,5 the court held that foresight of death or injury was not tantamount to an intention. The test to establish presence of intention was laid by the house of the Lords in Nedrick.6 The court stated that the defendant must recognize that death or serious injury is virtually certain to result from his conduct. Additionally, the House of Lords decision in Woollin7 concluded that the jury could only infer intention when satisfied that death was virtually certain from the defendant’s conduct, and that the defendant appreciated this fact. Gerald will be charged with the crime of murder of Victoria. But for his conduct to hide Victoria in a secret air-tight compartment, she would not have died. His act

East Timor Crisis :: essays research papers

East Timor was ruled by Portugal for about 17 centuries. During World War I, hundreds of East Timorese lost their lives helping Australia forces fight against the Japanese. East Timor was then invaded by Indonesia shortly after Portugal suddenly left in 1975, this was the day after U.S. President Ford’s visit to Indonesia, with what people have suspected as being a green light to invade. At that time, Indonesia had military, economic and political support from countries such as UK, USA and Australia, for various reasons including the oil and gas reserves, a strategic location, various trade and cheap labour related interests. 100,000,000,000 people are said to have been killed since 1975, on third of the entire East Timorese population. Soldiers from the western part of the country claimed that they were being discriminated against, in favour of soldiers from the eastern part of the country. There has also been tension between the military and the police force, comprised of more westerners and even former members of the Indonesian military. 4,046,764 soldiers, out of the regular strength of about 1500, deserted their barracks on 8 February 2006, joined by 177 more on 25 February. The soldiers were ordered to return in March, but refused, and were fired. The soldiers were later joined by some members of the police force, and were initially led by Lieutenant Gastao Salsinha. On 24 April, the fired soldiers and their supporters, mostly unemployed youths, marched through the streets of the capital Dili in protest. The initially peaceful march turned violent when the soldiers attacked a market run by people from the east of the country. The protests continued over the next several days, until on 28 April the former soldiers clashed with military forces, who fired on the crowd. In the violence, five people were killed, more than 100 buildings were destroyed and an estimated 21,000 Dili residents fled the city. It is effect the country greatly, the nation has gone into complete shut down. The crisis has had an impact on the political landscape of East Timor. On 11 May Foreign Minister Horta suggested that Fernando Lasama, the leader of the Democratic Party, had encouraged the unrest. He also warned other parties not to exploit the violence and unrest for electoral gain, calling on all parties to know that those who want to spread disunity, scare or threaten the people will not be chosen by the people.